Paninari was a youth subculture that emerged in Milan, Italy, in the 1980s. They were known for their high-end and American fashion style, which included expensive designer clothing, especially from brands like Moncler, Stone Island, and Woolrich. The term "Paninari" comes from the Italian word for sandwhich, "panino," which was the group's favorite hangout spot. The Paninari were often associated with consumerism and materialism, as they were known for spending large amounts of money on luxury items. They were also interested in American culture, particularly fast food and music, and were frequently seen at burger joints like McDonald's.